How to Design for Men and Women

In this article, you will see that the big ad firms clearly identify the gender of their typical customer before creating a campaign. I think gender differences are catered for in many aspects of design. Why do girl oriented items/logos have to be pink and soft? Why do men’s have to be hard edged and dark? This is where most people go when thinking of gender specific design Finding that balance to get a gender neutral product can be very difficult. It’s really surprising how little has been written online about this topic. Check it now.