How to Sell via Email?
What is this article about?
For many unknown reasons, people tend to expect their sales email to do the entire selling game for them. Even to a point of getting the customer to take an action or closing the deal itself.
This confusion is a hangover from the traditional cold call marketing techniques. But always remember, for an email, the initial goal is to open a dialog and not to sell yourself, your firm, or your products – This is How to Sell via Email.